Product Redesign Pitchbook

Why Redesign? There are so many times I pass over something in the store only to pick the brand next to it because of the design. Package design has so much to do with why we buy things. Honestly, I hear roommates and friends say all the time that they bought something because it looked … Continue reading Product Redesign Pitchbook



  Description: A brochure advertising volunteer opportunities on the Appalachian Trail. Process (Programs, Tools, Skills): I knew I wanted to create a brochure about the Appalachian Trail, but I wasn't sure how to proceed. I looked for inspiration on Pinterest and the internet, and I decided to go with a double gate brochure. I designed the … Continue reading Brochure

Event Ad

Description: A full-bleed, color flier advertising an event. I used only Microsoft Word and a scanner. Process (Programs, Tools, Skills, FOCUS principles): I began by scanning this photograph of the rope. I left the image the way it was scanned in and added the other details using Microsoft Word. I decided to position the title … Continue reading Event Ad