Product Redesign Pitchbook

Why Redesign? There are so many times I pass over something in the store only to pick the brand next to it because of the design. Package design has so much to do with why we buy things. Honestly, I hear roommates and friends say all the time that they bought something because it looked … Continue reading Product Redesign Pitchbook


Reverse Engineer: A Social Video

In order to better understand videos on social media, I decided to examine a successful video and learn from it. Naturally, theĀ first place I went was YouTube. Kate Flowers is a YouTuber with 202K subscribers. She uploads about once a week about vegan food and living along with other inspiring messages. Looking at her most … Continue reading Reverse Engineer: A Social Video