Product Redesign Pitchbook

Why Redesign?

There are so many times I pass over something in the store only to pick the brand next to it because of the design. Package design has so much to do with why we buy things. Honestly, I hear roommates and friends say all the time that they bought something because it looked cool, not because it was cheap. I decided to try my hand at designing a package.

Before starting on this package redesign, I looked on Pinterest for ideas. I looked at other examples of package redesign. After a trip to WalMart, I finally settled on a bottle of Marketside Orange Juice.

This packaging looked fine, but it didn’t pop. Based on their decorations, it seemed that their intended audience was maybe a woman. I really couldn’t tell, though. This needed a firmer decision on the audience and marketing.

The intended audience is a slightly health-conscious mom who wants her children to eat healthier. Because I know that children have a large power over what products we choose, I decided to look for what a child would be attracted to. Bright colors is the first thing that came to mind.

 

Audience

The intended audience is a slightly health-conscious mom who wants her children to eat healthier. Because I know that children have a large power over what products we choose, I decided to look for what a child would be attracted to. A bright color is the first thing that came to mind.

 

Plan

This orange juice looks fine, however, it wasn’t hitting its target group. The colors were drab and the design looked unexciting.

For this redesign, the focus was on creating a brightly colored design to make the target group feel the need to pick this over any other juice.

 

Flat Package Design

 

Final Design

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s