Ads and Ad Groups

Creating an ad takes a lot more thought than I had originally anticipated. There are specific guidelines Google expects you to follow in order to post an ad. Here are some of the guidelines.

Headline 1      30 characters max

Headline 2      30 characters max

Description     80 characters max

Path (2)             15 characters max each

 

Based off these and past knowledge, here is the ad I came up with.

 

Custom stickers – Laptops, bumpers, notebooks

theartofpureliving.com/shop/

Get vinyl bumper stickers, laptop stickers, and small icons for planners.

 

After receiving some feedback, I realized that I should change the second headline to clarify that there are car bumper stickers rather than just having the words “laptops, bumpers, notebooks.” Someone also suggested adding a call to action. As well, the path (URL) is a little too long. Here is the rewritten ad.

 

Custom stickers – For Laptops, car bumpers, notebooks

theartofpureliving.com/

Get your bumper stickers, laptop stickers, small icons for planners, and more.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s