1. Description: A set of logos in color, greyscale and white on a colored background.
  2. Process (Programs, Tools, Skills): I started by sketching three different logos to record some ideas of what I wanted the final logo to look like. I created them using Adobe Illustrator and, after gathering critique, edited them. After editing this final one a little more, I made the final three pictured above.
  3. Message: Attracting viewers to my website to find outdoor activities.
  4. Audience: Hikers, outdoor enthusiasts, residents of Rexburg and the general public.
  5. Top Thing Learned: I loved learning how to use Adobe Illustrator and became especially handy with the pen tool.
  6. Color Scheme and Color Names: Triadic; orange, purple, green
  7. Title Font Names & Categories: Averia Serif Libre, Oldstyle
  8. Body Font Names & Categories: Benchnine, Sans Serif

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